The Logo Company released an article "The Science Behind Colors" and an infographic displaying The Psychology of Color in Logo Design.
Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and Related Articles.
We have an entire article dedicated to showcasing logo design clichés, be sure to check it out to make sure you're not guilty of uninspired logo.
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The ArtCenter utilized straightforward shape and type techniques by expanding the role of the pure, large circle and with even more simplistic type than before. Mesmerizing, these logos create a continuous pathway that become both addictive and engaging at the same time. Too often we see logo design as simply a trip to the font menu to see which typeface makes the company name look best. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines. Compiled from articles written by David Cotriss, Kim T. Guest Article: Trademark Basics by Hoang-chi Truong. The Building Blocks of Visual Vocabulary: Flexibility. Common Mistakes Small businesses often play it fast-and-loose with logos, paying insufficient attention to their proper size and positioning and surrounding them with materials--including clipart--that compete with them visually, logo article
. A Brand Is Much More Than Just A Logo. This is a side project for you after all. Patent and Trademark Office Web site.