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For an entity so important, the design process for creating a logo requires deep thinking, systematic planning, and bundles of creativity.
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Photoshop Tutorial: How to Create a Dynamic, Split-Colors Logo
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This is versatility in logo design portrayed at its very best! All of these points were spot on. While I agree that following trends can cause problems, being able to keep up and design by these standards is important. Companies expect their logo to appeal to a diverse spectrum of users. Lots of logo designers will be getting leverage out of this post. Over the years, large marketing agencies have spent a great deal of money in researching how colors will affect ones subconscious. Make it clean and functional. Each company has a very simple icon that can easily be reproduced at any size. Thanks for the info. I run the Spanish version of the website mentioned above, rottypup.com, how to logo, and I see our designers grow through feedback from clients and their pride in their work, especially when they make that first all important sale!